Slow fashion: Fast fashion is destroying the planet. Slow Fashion is an approach to producing clothing which takes into consideration all aspects of the supply chain and in doing so, aims to respect people, the environment, and animals. It also means spending more time on the design process, ensuring that each piece of apparel is quality made. Fast Fashion retailers have taught us that more is better, and thereby have created a huge consumption issue. The fast fashion industry is driving down quality, exploiting the environment and their workers to create cheap garments that do not last. Slow fashion is the exact opposite of this. It’s about creating mindful, curated collections based on quality finishes, versus pumping out large quantities of seasonal and trendy clothing.
Small batches: Most clothing is manufactured using low quality materials, produced in mass and made to be quickly disposed of at the end of its life. Our products are manufactured using high quality materials in small batches and we rarely release entirely new lines. Most of our items have been available for a number of years. This allows us to learn what our customers like and continue to make those specific items. It also allows us to minimize the use of raw materials and machinery needed to make different items. The best way to produce less waste is to simply produce less products. It also means that each piece we make is rare, unique and special to the customer.
Packaging: We reduce packaging by not making it a primary aspect to our product experience. We understand that "unboxing" has become quite a trend, but there is tons of waste created when companies make the box part of the product. We primarily use recyclable plastics as they protect the clothing from the elements and are very light/easy to transport. There is a misconception that cardboard is a better material. The truth is that a lot of water is used to create cardboard along with a significant amount of waste. We plan to use biodegradable plastic in the near future but our current solution can be sustainably shipped and disposed of without significant impact to the environment.
Shipping & Returns: Another major issue that has emerged in online clothing shopping is the practice of buying multiple items or multiple sizes, and returning the items that do not fit or that a customer does not like. We do understand that sometimes returns are required. But shipping products back and forth across the world is very unsustainable. To minimize this, we work with customers to quickly answer their sizing and material questions, to help minimize any possible returns.
Materials & Dye: This is probably one of the most important aspects as its directly within our control. We focus on primarily using fabrics that are biodegradable, vegan and organic. We also focus on only using vegan/vegetable dyes and no harmful chemicals in the manufacturing process.
Handmade products: Most of our products are made by hand. This helps reduce the use of heavy machinery that are energy intensive. We work with seamstresses who are adequately compensated for their work. It means we pay a premium for all the products we manufacture, and to be completely transparent, we make very little money off of this entire endeavour. It is a labour of love and a passion for us both.